Lychee marketing campaign 2017-18

Celebrate summer with Australian lychees

What's covered in the attached report:
  • Current media and social trends
  • What the media think of lychees
  • How this research underpins the campaign
    • Positioning
    • Communications strategy
    • Campaign and three year outlook
Attachments:
Download this file (Lychee_Hort-Innovation_Marketing-campaign_2017-18.pdf)Lychee_Hort-Innovation_Marketing-campaign_2017-18.pdf1525 kB305 Downloads